As election season rolls around political advertisements are running amuck and raking the muck in their usual fashion. Mitt Romney is being accused of outsourcing American jobs and President Obama is being accused of failing the American people.
The ads are everywhere, even Youtube isn’t safe from them (remember the magical time when we didn’t have to sit through a 30 second commercial just to listen to a song?).
Although the ads vary in concept and composition, one thing most of them have in common is utilizing what is known as “fear rhetoric.” By that, I mean the ads are designed to scare people into believing the claims they push forward and for the most part it is a very effective strategy. It’s no wonder why presidential campaigning has largely turned from candidates focusing on making themselves look good to candidates focusing on making their opponent look bad.
Both strategies have been used…
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